About Sam

I’m an Art Director with a hands-on approach to creative. I focus on building campaigns that feel intentional and am involved from early concepting through to production and execution. I care about visual storytelling that’s not just polished, but purposeful.

I “grew up” in my career at a fast-paced, small startup, which shaped the way I work: collaborative, resourceful, and eager to get scrappy when needed. I’ve led shoots, developed brand systems, and rolled out assets across web, paid, and social.

Outside of work, I’m usually outdoors: hiking, paddle-boarding, swimming, camping, or planning a last-minute road trip.

My Resume

Creative Content Manager
Keep Your Cadence, May 2022 - Present

  • Led creative direction and execution across all channels for The Parcel product launch, generating $82K+ in first-day sales.

  • Directed photoshoot production end-to-end, from concept to execution, managing photographers, stylists, lighting techs, and in-house team.

  • Developed and maintained brand visual identity across marketing campaigns, website, social, and email.

  • Partnered with marketing to drive launch campaigns and promotional initiatives, contributing to a consistent 4%+ engagement rate across social.

  • Designed and created email, SMS, and paid ad assets, achieving a 10% CTR and 2%+ ROAS on top-performing campaigns.

  • Oversaw vendor coordination, art direction, and creative QC across multiple platforms and formats.

Social Media & Content Marketing Manager
Keep Your Cadence, Apr 2020 - May 2022

  • Spearheaded content strategy and visual storytelling for 150K+ audience across Instagram and TikTok.

  • Project-managed co-branded partnerships (Delta, Ritual, Cuyana, Dagne Dover), directing social and email creative.

  • Curated and managed influencer relationships to support a high-performing multi-platform content pipeline.

  • Developed brand-aligned copy and customer messaging across social DMs and email with under 24-hour response time.

Public Relations Assistant
Faviana International, Jan 2019 - Nov 2019

  • Relaunched and led execution of Brand Ambassador Program to expand digital presence.

  • Assisted in influencer and PR outreach, brand collaborations, and sponsorship coordination.

  • Managed sample send-outs and compiled media exposure and event recap reports.

  • Supported creative asset development for press kits, event collateral, and seasonal media releases.