To close out the year, we launched four new products: three new Capsule colorways and a new Parcel colorway. This campaign was crafted to introduce the colorways in a way that elevated our brand identity, emphasized intentional gifting, and drove both sales and affinity during a key seasonal moment.
Our creative direction leaned into warm, timeless textures and thoughtful presentation – from curated sets and reusable gift wrap to messaging that focused on “gifting the feeling of always having what you need.” The work came to life across studio photography, UGC, digital ads, emails, and refreshed web content.
Photographers: Sam Bruno
Videographers: Sam Bruno
Producers: Sam Bruno
Creative Direction: Steph Hon, Sam Bruno
Prop Styling: Sam Bruno
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Concepted and executed the full creative direction for Holiday 2024, aligning launch visuals with a refined brand tone and seasonal storytelling.
Solely produced and shot the studio campaign, serving as photographer, producer, prop stylist, and retoucher. All imagery delivered and uploaded across PDP, web, and paid channels.
Led creative coordination with marketing, web, and a 3D artist to develop assets across homepage, email, and social.
Oversaw UGC production, sourcing and directing creators to support the campaign across email, social, and web.
Ensured all assets met brand standards and elevated the visual identity during a high-visibility sales period.
