The Renew + Web Overhaul project was a two-part initiative: relaunching a fan-favorite capsule color rooted in sustainability storytelling, and revamping over 1,000 website assets to create a more elevated, consistent visual experience. I supported creative direction and led on-site production as assistant photographer, prop stylist, and producer—ensuring both the product narrative and brand experience were cohesive across all channels. The project also marked our most ambitious backend asset update to date, streamlining future launches and improving long-term efficiency.
Photographers: Rob Chron
Videographers: Rob Chron
Assistant Photographer: Sam Bruno
Producers: Sam Bruno, Chris Gabble
Creative Direction: Ricky Chan, Steph Hon, Sam Bruno
Prop Styling: Sam Bruno
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Supported creative direction for the Renew relaunch and full-site visual overhaul, ensuring alignment across brand, product, and digital channels
Led on-set production as assistant photographer, prop stylist, and shoot producer. Coordinated talent, team, and set styling to execute a consistent visual direction
Managed cross-functional communication with our 3D artist, photographer, developer, creative director, marketing lead, and assistant producer to align on creative and technical needs
Oversaw production of updated web renders and collaborated with development to QA new backend systems for scalable asset updates
Helped shape storytelling around Renew’s sustainability narrative, emphasizing the hand-poured, one-of-a-kind nature of the recycled material through imagery and copy direction
Drove asset organization and delivery for over 1,000 web updates, improving UX, conversion, and long-term efficiency for future product refreshes
